In 2016, 1.2 million Chinese travelers checked out Australia. Read on to discover exactly what this implies for the Australian event market.
Tourism Australia’s Service Occasions department says that globally, Australia continues to rate highly as a location for organisation occasions, ranking either initially or second, as a place offering world-class appeal and natural environments, regional cuisines and wine, impressive corporate programs and events, quality accommodation and unique experiences.
In addition to this, Australia is perceived as an aspiration long-haul destination and gain from being the closest Western destination to China in terms of proximity.
New direct flights from south and west China to Australia, consisting of the Air China Chengdu to Sydney service and China Southern Airlines Guangzhou to Adelaide service, are supplying further chances for service occasions.
The Chinese reward client is developing and developing, which includes the need and expectation for brand-new, more daring and distinct products and experiences.
Bespoke group structure activities, uncommon kinds of transportation and more creative themes and catering for functions are being requested.
Australia’s available natural landscapes and sophisticated cities are popular with Chinese company event delegates. Locations consisting of Sydney, Gold Coast and Melbourne stay popular.
There is likewise a great deal of brand-new destinations for reward groups. Adelaide (with the new China Southern direct flights), Cairns (for the Great Barrier Reef) and the Whitsundays for instance are growing in appeal.
Tasmania has actually also risen in factor to consider, following the widely publicised visit of the Chinese President Xi Jinping. With the visit generating favourable promotion and considerable awareness of Tasmania, lots of business from Chinese international keynote speaker clients. China is now interested in thinking about the State for their top achievers.
They are also impressed by the distance of nature to Australia’s city centres, and naturally Australia’s friendly welcoming people and excellent organisation events facilities.
Through an integrated trade and marketing technique targeted at motivating its target consumers, Tourist Australia raises awareness and factor to consider of Australia’s quality service occasions product offering and delivery of incentive events. Activity includes brand and content marketing, academic sees, trade engagement and occasions that enable the Australian business occasions industry to meet certified purchasers to grow their business.
Chinese delegates love Australia’s fresh food and wine experiences and, in particular, delighting in these in stunning destinations such as restaurant and winery vineyards and coastal locations.
Tourism Australia has a variety of tools offered for Australian industry consisting of the just recently launched Service Occasions Market Profile for China, which offers industry with key insights on current trends as well as ideas on preparing a check out to market. This includes ensuring item details is tailored to the Chinese market and is equated into Simplified Chinese. The Business Occasions Market Profile for China is available on the Tourist Australia site here.
Tourist Australia develops particular content for the China market consisting of destination fact sheets, editorial and brand-new images to motivate Chinese agents and business clients. Through its educational programs, Tourist Australia offers the chance for agents and corporate to experience first-hand Australia’s varied business events using, showcasing new destinations and incentive item.
They also run information and training workshop sessions for Chinese agents so they can fulfil key Australian industry in market and display how they can bring their events to Australia.
The ‘Finest Partner Program’ has actually been running in China for more than four years and is developed to develop relationships with corporate customers, and provide them with access to marketing and promotional efforts.
Business Occasions Australia Greater China Display will be held in Chengdu, China from 19 to 21 April 2017. The Showcase supplies Australian Market the opportunity to meet face to face and go over business opportunities with Chinese agents and business buyers. The occasion likewise provides Australian industry with insights into market trends throughout an upgrade by Tourism Australia’s in market service events group.
Dreamtime, Tourism Australia’s signature incentive showcase, will be held for the first time in Brisbane from the 3– 6 December 2017. Tourism Australia will invite competent international reward representatives and organisation events media from its essential markets, including China, to experience Australia’s business occasions providing first hand. Australia industry will have the opportunity to satisfy and network with Chinese incentive agents throughout the event.